Brands, like people, have unique characteristics. At least…
they should! The job of a brand builder is to create a brand that
is desirable, likeable, believable, and affordable to the target audience

Compare your brand to the analytics below:

does your brand make promises that the market values?

does your product consistently deliver on the promise?

is your position clearly understood by the market?

does your brand appeal to a broad spectrum of cultures?

does your brand inspire brand fanaticism?

is your brand seen as better than the
competition?

what % of the market is already aware
of your brand?

are the touch points congruent with the positioning?

does the target market have the potential to sustain?

is the brand promise believable?
Too inexpensive?

are there too many competitors?

can your target market pay?